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Stephanie L. Amberg
Vice President of Public Relations
813/282-1225

Richard Turer Named Vice President of Marketing for Bonefish Grill

Tampa, Florida – March 7, 2007 -- Tim Curci, founder of Bonefish Grill, announced today that restaurant industry marketing veteran Richard Turer has been named vice president of marketing for Bonefish Grill.

In his new role, Turer will be responsible for communicating the Bonefish Grill experience to the consumer.  His operational experience at both IHOP Restaurants and Uno Chicago Grill brought him to his most recent post at Checkers Inc., where he served as senior vice president of marketing for the past eight years.  Throughout his tenure, he was responsible for brand and strategic planning for the 800+ unit chain, including all marketing, public relations, menu development, vendor co-op funding and pricing strategy.  He also delivered several high-profile partnerships to the brand including NASCAR, Super Bowl, ESPN and several NFL, MLB and NCAA teams. 

“We are delighted that Rich will be joining us, as he brings a proven track record of great ideas and success to the table,” said Curci.  “We are looking forward to his strategic thinking and talented leadership which will guide our marketing efforts.”

Turer holds a BS in Business Administration and Marketing from the University of Tampa and also completed coursework in public relations at Harvard University.


About Bonefish Grill:  Founded in St. Petersburg, Florida in 2000, Bonefish Grill has pioneered a new category in casual dining best described as Polished Casual.  Designed for people who crave high-quality seafood in a comfortable, lively atmosphere, Polished Casual represents a highly sophisticated service style and staff that is as friendly as they are knowledgeable.  Known as the “Fresh Fish Experts,” Bonefish Grill specializes in market fresh fish prepared over an oak-burning grill, which gives the fish a tasty, even cook. A tantalizing array of sauces and original toppings, ranging from fresh and light to rich and flavorful, are offered to enhance the flavor of the fish, each in a fun and different way, providing an opportunity for diners to mix and match to their specific tastes.  There’s something on the menu for everyone, as it also features a selection of choice steaks and pork tenderloin, as well as pasta and chicken dishes, in addition to the fresh fish offerings. The sleek interior design of each restaurant features golden hardwood floors, hand-blown glass lamps and three-dimensional artwork.  There are currently 126 Bonefish Grill restaurants located in 29 states nationwide.  For more information, visit www.bonefishgrill.com.


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